Ad Network Millennial Media has just published its new SMART report for 2011.And it is worth a look at for us in mobile.
The data kicks off with what’s happening in terms of spending by different verticals, and reports that technology is leading the way by growth.
In 2011, nine verticals experienced triple digit growth year-over-year, with Health, Fitness & Wellness a new entrant thanks to growth of 229 per cent.
Finance was actually the number one vertical in terms of total spend, and raised its total by 314 per cent. Retail/restaurants came second, with entertainment third.
SMART also gives stats on the destination for a mobile ad click, and found that more than half of all campaigns sent users to a mobile website in 2011 with 53 per cent. App downloads contributed 25 per cent, and landing pages 22 per cent.