It’s exciting times in mobile marketing. We have all been waiting for more and more technology drivers to enable the potential of the industry i.e. we have been waiting for 3G and 4G.
And now Everything Everywhere and BT Wholesale have collaborated to conduct the UK’s first live customer trial of next generation 4G LTE broadband.
The trial saw the two companies share their fixed telecommunications and mobile technology to provide wireless broadband to customers across 25 square kilometres of rural Cornwall.
The 4G LTE trial in Cornwall focussed on extending reach and accessibility of broadband to customers in rural areas, helping the government to reach its target to extend broadband of at least 2Mbps to the last 10% of the population by 2015.
In this video Everything Everywhere CEO Olaf Swantee introduces the trial from Trerice, the Elizabethan manor house in the heart of the trial area. You will also see live demonstrations of 4G LTE in action within the community and hear directly from triallists on how the technology is positively impacting on their lives and businesses.
Is this just greatmarketing from BT et al or is this start of the UK mobile revolution?