Something to think about for Massmob. As Amazon Apps come to Europe.

As you may or may not know (or even care) I am testing out a new business idea: Massmob. An ecosystem for basic and brand able mobile games. Kinda disruptive in the market place. And I am thinking about which areas we want to publish with / on.

As as of today, Amazon has launched its Appstore for Android apps in five European countries, which will fuel speculation that the company’s Kindle Fire tablet is poised to cross the Atlantic too (according to Stuart Dredge and he should know he writes for the BIG boys and is rather ahead of the curve on this kinda thing.)

As from tomorrow, the Appstore is live in the UK, Germany, France, Italy and Spain, offering free and paid Android apps for smartphones and tablets, just as it has done in the US since its launch there in March 2011.

Marketing promotions including Free App of the Day are also making the jump, with Rovio’s premium (i.e. ad-free) version of Angry Birds the first app to get the treatment, followed by PopCap’s Plants Vs. Zombies. Amazon is making the Appstore’s own Android app available in these countries, so people can browse and download on their devices.

Which is why I found this older news rather interesting. It comes over from Flurry a mobile analytics firm – and I think could prove something about mobile ideas for us all, not just about mobile gaming and marketing – as the main player in the piece is Amazon.

According to new data released today by mobile analytics firm Flurry, Amazon’s Appstore for Android is generating more revenue per daily user than the Google Android Market, which is now the Google Play store.

That shouldn’t be surprising, given that Amazon vets apps for quality, runs promotions to entice users to return daily, and perhaps most importantly, is able to leverage its established user base of Amazon account holders who already have credit card information on file – perfect for one-click checkouts.

To generate its figures, Flurry examined a set of top-ranked apps that have a presence on all three stores: Apple, Amazon and Google Play. Combined, the apps average 11 million daily active users.

Flurry set the revenue generated in the iTunes App Store to 100%, then compared the relative revenue generated by Amazon and Google to that of the App Store. In doing so, the firm found that Amazon revenue is 89% of App Store revenue and Google revenue is 23% of App Store revenue. Or, in other words, for every dollar an iOS app makes, it generates 89 cents in the Amazon Appstore and 23 cents in Google Play.

The findings back up Flurry’s December report, which found the Android Market to generate 23 cents of revenue for every dollar generated by iTunes.

Flurry cites Amazon’s online retail prowess as reason for its success. “Amazon, who invented the one-click purchase, perfected online shopping with data, efficiency, and customer service,” says Flurry’s VP of Marketing Peter Farago. Meanwhile, running a store – whether digital or retail – is not one of Google’s core competencies, he notes.

The data speaks to Amazon’s potential (or really, its place) as a viable third ecosystem for developers looking to generate revenue. Which is why I have to start thinking (as all mobile games publishers and developers will) how Amazon is going to fit into their plans.

Or perhaps more tellingly, how our games will create value and entertainment out of and with the API’s of ecosystems like Amazon. Just imagine a game all about books you have read 😉


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