Amazing for ecommerce – but will Pinterest be great for M commerce too?

The numbers below are nuts – but when startups (especially in the mobile marketing and mobile app world) get press, it’s usually evident in their traffic numbers. There’s a spike, and then a sharp drop off after. They launch – they fail. Or more importantly they go through their own version of the Hype Cycle.

So many times startups are only hype and no substance. When the press is gone, so is the startup. But Pinterest is one of the rare startups that may be more substance than hype.

Last month, without gracing many headlines, Pinterest’s unique visitors jumped from 20 million unique visitors to more than 23 million. Since last July, Pinterest’s unique visitors have increased every month and it now generates more than 1.7 billion monthly pageviews.

Pinterest is a good case study for all startups: Focus on your product, not on press. Creating a loyal user base is better than scaling quickly.

And I will admit – I was a skeptic to start off with – but you cannot argue with the numbers or the backing they have got and I guess the long term plan they have too.

Here are Pinterest’s uniques and pageviews in millions since last summer, according to ComScore.

pinterest chart

The question I have is one that arose after they spent soooo much time and money on different mobile platforms.

Something which I think they are very wise to do. As look at Facebook – now in trouble as it cannot seem to quickly monetise mobile – unlike Twitter which has “mobile in it’s DNA” to paraphrase Bruce Daisley from UK Twitter HQ.

So I suppose my question is more to do with how much traffic are they getting from mobile sources? Is it the 10 – 20% seen by our clients at Great Marketing Works. Or as the demographic is mainly women – is it higher or lower…?

Anyhoo we hope and trust it will be great for mobile marketing and m-commerce when mixed with a little geo- locational PPC advertising. But until then… here is some food for thought for visual search / pinterest 🙂

So perhaps there is something to this pinning lark after all.

Especially if your demographic is women 🙂

The whole nine yards when it comes to Pinterest


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