Google Says Gamers Are Searching For Their Favorite Titles More, And Earlier, Than Ever


Google just released a research paper with the grandiose title “Understanding the Modern Gamer,” which looks at search and purchase activity around blockbuster video game titles. The conclusion: Gamers are doing more searching than ever related to their favorite games, and they’re doing it over the space of a full year year.

The subtext: Hey video game publishers, maybe you should buy some ads from Google, especially in the months before a game launches.

Google says the data is based on “the hundreds of millions of video game searches” (both desktop and mobile) that occurred around the top 20 selling games of 2010 and 2011. The company found that desktop searches increased 20 percent year-over-year, while mobile searches increased 168 percent.

There’s a lifecycle to a gaming launch, and Google looked at search volume over that period. For 2011 titles, on average, 40 percent of searches took place in the six…

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