Now that is genius – simple and effective
Today, the New York City-based don’t-call-me-an-incubator incubator known as betaworks is launching its latest startup following its acquisition of Digg this past summer. Betaworks is primarily focused on media startups, especially those playing at the intersection between social media and publishing. Digg would be one, Branch being another, Rap Genius, which recently raised $15 million being a third.
And now today we have the launch of Swirl, an app that creates photo albums from social networks. Not sure that betaworks got the memo that the group photo-sharing market is a little over-saturated, but then again, they did just buy Digg.
What exactly does Swirl do? It essentially indexes every person (and cat) you follow on Twitter and Instagram, placing their tagged photos into sets, appropriately called Swirls. Users create a photo set on Swirl every time they use the same hashtag on Twitter or Instagram with their friends. The…
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