Adfonic: Apple Now Has 37% Of All Mobile Ad Impressions; Samsung In Second In Largely Fragmented Market

TechCrunch

In mobile device rankings, Samsung continues to pull ahead of the rest of the field as the leading mobile handset maker, and the leading smartphone maker specifically. But when it comes to mobile advertising — a key and growing area of monetising content on mobile — Apple continues to be the engagement champion. Mobile ad network Adfonic says that Apple in Q3 accounted for 37% of all mobile ad impressions on its network, with Samsung the second-most popular at 24%, and the rest trailing some ways behind.

It will be interesting to what happens in Q4: In its AdMetrics report, Adfonic notes that Apple increased its lead over Samsung by three percentage points without much impact from the iPhone 5, which only hit the market at the end of the period. So one way of charting iPhone 5 popularity will be to see what kind of an impact it has…

View original post 486 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s