Now that the iPad Mini has been out for a while and many of us at Creative Strategies have been testing them, it is becoming clear to us that this 7.9” form factor (or most 7” inch models) will become the most important tablets for consumers in the future.
There are a lot of reasons for this, but the main one is that these tablets are light, thin and, in the iPad Mini’s case, deliver a best in breed tablet experience. Also, these smaller tablets will always be cheaper than larger tablets because the bill of material (BOM) cost for smaller versions will always be less than the bigger models.
As I have personally used the iPad Mini for some time now, I have begun to see my usage patterns with tablets change significantly. Before the iPad Mini, the tablet I used the most was the full-size iPad. Although I…
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