iPhone 5, Galaxy S III, Kindle Fire And Galaxy Tablets The Big Winners in Mobile Traffic Share Growth This Holiday

TechCrunch

Mobile ad network Chitika measured traffic from tablets and smartphones via impressions on both the period leading up to Christmas and the period immediately following, and found a few devices grew their share significantly, while others didn’t fare so well. The iPhone 5 was the top gainer in smartphones, growing 1.11 percent overall following Christmas day; the Samsung Galaxy S III also grew 1 percent. But there was greater variance among tablets, where the Kindle Fire grew considerably, and iPad share actually dropped off.

Chitika found that on its network, the Kindle Fire gained 3.03 percent of the overall market share, nearly doubling its total share of tablet traffic to 7.51 percent. The Galaxy Tablet, both 7- and 10-inch versions, also gained a fair amount with 1.38 percent growth, and the Google Nexus grew by nearly 1 percent. Not surprisingly, traffic from the BlackBerry Playbook dropped, but only by a…

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