Editor’s note:Mrinal Desai is co-founder and CEO of addappt, developer of an iPhone address book app that your friends maintain. He was also the first business development manager at LinkedIn. Follow him on Twitter @mrinaldesai

Curly: Do you know what the secret of life is? [Holds up one finger.] This.
Mitch: Your finger?
Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.
Mitch: But, what is the “one thing?”
Curly: [Smiles] That’s what *you* have to find out.

For startups, a lot has been discussed about how to play the market: mobile first, web second. Many startups present themselves as mobile-first operations. Larger companies like Facebook are now saying they are a mobile company – not surprising since their mobile DAUs for the first time surpassed the desktop web DAUs.

These discussions about whether to be mobile or web first mimic discussions…

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