Foursquare’s Upcoming iOS Release Is A Pivotal Moment For The Company, As In It’s “Now Or Never”

Too little too late…. only you will decide…

TechCrunch

We all know the Foursquare story quite well: The app launched at SXSW four years ago, and a fair amount of people have been using it to check-in ever since. The company is releasing a new version of its flagship iOS app, which will put those 3.5 billion check-ins in the forefront with search and explore functionality. It’s a move that we saw coming ever since they did practically the same thing on their website back in October.

Having just made it easier to check-in on the app, Foursquare now wants you to dive head first into locations around you, hopefully using the app to help you decide where to go next. The moves come off as a bit manic, even though it’s clear that the company has a ton of information and just desperately wants users to start interacting with it.

The new app, which will be…

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