Mobile Video Views Up 300% In 2012, With Tablets Driving The Charge With A 360% Increase


Adobe has released its Digital Video Benchmark for the U.S. for 2012, wherein the Digital Index team shows what it learned monitoring video performance throughout the year across digital platforms. The study compiles data from Adobe Marketing Cloud customers, scoring viewing habits and also monitoring ad performance. 2012 saw a massive increase in mobile viewership, according to Adobe’s numbers, though desktop still dominates when it comes to online video.

Overall, digital video saw growth across all platforms, with an increase of 30 percent year over year in Q4 2012 versus the same time in 2012. TV and sports content was responsible for a large chunk of that new viewership, and streaming video available has grown 50 percent between Q1 2011 and Q4 2012. Smartphones and tablets were both among the biggest growth categories in terms of devices, and now account for more than 10 percent of all video starts combined, the first time they’ve…

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