Chinese Gaming Publisher Yodo1 Raises $5M In Round Led By Singapore’s SingTel Innov8

TechCrunch

Yodo1, a Beijing-based company that works intensively with Western game developers to bring their titles to the Chinese market, raised $5 million from SingTel Innov8, the corporate venture arm of a mobile carrier. An earlier investor, Changyou Fund, also participated in the round.

Yodo1 has a co-production model where they actually get access to the code base of a Western developers’ game. They modify the graphics, virtual goods and music for local Chinese tastes.

An example CEO Henry Fong points to is Ski Safari, a game from Brisbane, Australia’s Defiant Development. In the platformer title, a character races up and down ski slopes (kind of like last year’s indie hit Tiny Wings out of Germany). For the Chinese version, they made the architecture of the houses in the background more Chinese, added a zither to the music and put in terra cotta warrior outfits.

“We’re a full blown…

View original post 277 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s