MediaWire Mobile Helps Print Publishers Build Apps Affordably


There’s been a lot of excitement around the possibilities that smartphones and especially tablets offer to traditional publishers, but they also present a big challenge — the costs are often too high, said MediaWire CEO Clifford Hoffer.

That’s why MediaWire is launching a new product called MediaWire Mobile, which allows publishers to launch their own branded apps on the Apple Store, Google Play, and the Apple Newsstand. To release a new issue digitally, they just upload a single file. Pricing is based on the publication frequency, starting at $199 per month (for quarterly titles). And MediaWire doesn’t take a cut of the subscription revenue.

The company had previously offered a product specifically for launching apps on iOS. The new MediaWire Mobile is cross-platform, Hoffer said — as noted above, it supports iOS and Android, plus Windows and Blackberry are also under development. Eventually, MediaWire plans to merge this with its…

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