Has Facebook’s long waited move to be more mobile started paying off already?

For ages and ages I have been waiting for Facebook to not only move in mobile but to make money so that I can say I told you so to sooooo many people.

And so it is a joy to see that reported in MobileAD – “Facebook has reported its first profit since the company’s IPO last year. At that point, Facebook saw its stock plummet in its opening day. And for the two consecutive quarters afterwards, Facebook was operating at a loss.

 

Now, for the first time, they’ve reported a net income of $64 million – citing their increased focus on mobile platforms for the turnaround.

Facebook CEO Mark Zuckerberg said: “Today there’s no argument: Facebook is a mobile company. It allows us to reach more people, and we’ll be able to make more money for each minute people spend with us on their mobile devices.”

Investors were heavily critical of Facebook’s seeming inability to monetise its mobile platform, and rightly so, and many attributed the poor start to its life as a public company to this. Over half of the company’s billion users access the site via a mobile device, so the concern over a lack of advertising on mobiles was fairly understandable.

Eden Zoller, an analyst with Ovum said: “Facebook’s results give cause for optimism and suggest the company is on the right track following its disappointing IPO and the lacklustre two quarters that immediately followed.

“This solid progress on the mobile advertising front should be applauded as a key challenge for Facebook has been how to monetise its growing mobile user base, particularly as an increasing number interact with the platform by only via mobile devices.”

Finally what Mark Z said so many moons ago about Facebook being a mobile first company might become a reality – and with the move into taking over Andriod home screens – I could see it happening. Heck, who really doesnt use go to Facebook on their mobile phone? Not that many of us as they reportedly have over 680 million mobile users who view more than 50 million pages a month. 

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