Mobile Games Startup, PlayArt Labs, Brings Its Art Appreciation iPad Game, Artistico, To The iPhone


Israeli indie mobile games studio, PlayArt Labs, has its eye on the educational gaming space, with a special focus on tapping into cultural learning. The studio launched an iPad game called Artistico earlier this year, which combines aesthetic interest in fine art with a pattern-matching game mechanic — allowing gamers to appreciate the lines, forms and colours of art masterpieces and learn a few factoids about the history of art as they piece together each of the works, and progress through the different art history periods of the game.

Artistico has garnered 10,000+ downloads since launching on the iPad in July, and has some 1,100 monthly active users who spend more than five minutes playing per session. PlayArt Labs is now expanding that reach, with the launch later today of an iPhone version — even as it shrinks the size of the masterpieces on display to fit the iPhone’s smaller pane (thereby reducing…

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