With Its New Motion Ads, Adtile Is Betting Users Want To Play With Their Ads

As said a while back – mobile games will become brandable assets – this takes it a stage further – the ad becoming a game and rightly so….


Mobile ad startup Adtile is announcing a new ad unit today that offers a bit more fun and interactivity than standard mobile ads.

Founder and CEO Nils Forsblom told me that the company’s new Motion Ads take advantage of a smartphone’s GPS, gyroscope, motion coprocessor, accelerometer and digital compass on both Android on iOS. So instead of just tapping or watching a video, consumers are asked to shake, turn, and otherwise interact in their ads.

For example, Forsblom gave me a quick demo of a coffee shop ad that required the user to shake their phone, filling up a drink cup in the process. Once the cup was full, Adtile showed a map and a list of nearby stores. (Forsblom said the ad units are drawing on location data from Yelp, thanks to a new partnership between the two companies.)

This kind of interaction is common in games and other…

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