A blog from Seth Godin. Which is so right for justaxi – Manchester taxi comparison app – right now it might as well have been written for us 😉
In fact, most people switch for better.
Without a doubt, there’s a slot in every market for the cheap enough, good enough alternative.
But rapid growth and long-term loyalty come from being better instead.
When your product or your service doesn’t measure up, the answer probably isn’t to lower your price or offer a refund to the disappointed customer. Instead, the alternative is to invest in making it better. So much better that people can’t help but talk about it—and so much better that they would truly miss it if it were gone.
This is what we have to look at justaxi. Making something which is remarkable. Not just a taxi but something much bigger and better.
But will people want it? Perhaps that’s our biggest job.