With Its Eye On The Global Market, Mobile Ad Company Smaato Raises $25M More


Smaato, a company offering advertising tools for mobile publishers and developers, is announcing that it has raised $25 million in Series E funding.

Founded back in 2005, Smaato’s offerings include a supply-side platform for managing ad inventory, as well as an exchange for dealing with multiple ad networks. The company has now raised a total of $47 million, and it says that since its last funding round at the beginning of 2011, the publisher base has grown from 11,686 to 78,000.

Co-founder and CEO Ragnar Kruse also told me that Smaato is profitable. So he didn’t raise the new funding to cover existing costs, but rather to help the company continue “looking forward and investing.” Kruse said the market for mobile advertising will continue to grow — not exactly a controversial claim, but he specifically argued that despite the buzz around wearable devices like smartwatches, smartphones will remain…

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