As I walked around the TechCrunch Disrupt Hackathon today, I talked to a lot of vendors who decided to set up tables at the event for one reason: to lure developers to use their APIs and build applications on top of their platforms.
In fact, I spoke to almost a dozen vendors including Evernote, Twitter, Microsoft Azure, The Weather Underground, Pearson (the book publisher), GoGo InFlight and many others. I even spoke to a hospital representative who was there because they had built an open source hospital management platform, and you guessed it, they were hoping to lure developers to join them and build applications on top of it.
With so many platform plays out there though, it’s exceedingly difficult for them all to achieve the necessary critical mass to get the developer attention they crave. The old chestnut holds of course. Just because you build it doesn’t mean they’ll come. In fact…
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