Twitter may be blocked in mainland China, but there is still plenty of money to be made from beyond the Great Firewall. The company opened a Hong Kong office today with the goal of helping companies in China market to overseas consumers.
“Opening our Hong Kong office now and hiring a sales team to work directly with advertisers across the Greater China market will contribute to our next phase of growth in Asia,” Twitter’s vice president for Asia Pacific, Shailesh Rao, told the South China Morning Post. TechCrunch has contacted the company for more information on how it plans to achieve that.
Twitter’s China strategy is similar to the approach taken by Facebook, which is also banned in China. Even if the government miraculously decided to unblock them, Twitter and Facebook would both face daunting competition from homegrown social networking services like WeChat and Sina Weibo.
In a talk at…
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